1. Who we are
This website is operated by Ari Smith (“we”, “us”, “our”), a Manchester-based illusionist/magician providing entertainment services for events.
If you have any questions about this Privacy Policy or your personal data, contact us via the website contact/booking form.
2. Scope of this policy
This policy explains how we collect, use, store, and share personal data when you:
- visit our website;
- submit a booking enquiry;
- communicate with us about services; or
- interact with our social media links from our website.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. Personal data we collect
Depending on how you interact with us, we may collect:
- Identity and contact data: name, email address, phone number.
- Enquiry/event data: event type, date, location, guest count, notes you provide.
- Communication data: messages you send us and our replies.
- Technical and usage data: IP address, browser type, device info, pages viewed, referring URLs, and approximate location derived from IP.
- Social media interaction data: if you click through to Instagram, LinkedIn, or Facebook, those platforms may collect data under their own policies.
4. How we collect data
We collect data:
- directly from you (e.g., booking/contact forms, email);
- automatically (through server logs and cookies/analytics technologies);
- from third-party platforms when relevant (e.g., social media or website providers).
5. Lawful bases for processing (UK GDPR)
We rely on one or more of the following lawful bases:
- Contract: to respond to your enquiry and provide requested services.
- Legitimate interests: to run and improve our business and website, prevent misuse, and manage communications.
- Consent: where required (e.g., non-essential cookies or specific marketing activities).
- Legal obligation: to comply with legal, tax, accounting, or regulatory requirements.
6. How we use your personal data
We use personal data to:
- respond to enquiries and provide quotes;
- deliver and manage bookings/services;
- communicate about your event;
- improve our website and services;
- maintain website security and performance;
- comply with legal/accounting obligations.
We do not sell your personal data.
7. Marketing communications
We may contact you about our services where lawful to do so.
You can opt out of marketing communications at any time by contacting us or using any unsubscribe method provided.
8. Cookies and similar technologies
We use cookies and similar technologies to operate the website and understand usage.
For more detail, see our Cookie Policy.
9. Sharing your data
We may share personal data with trusted third parties where necessary, including:
- website hosting and IT service providers;
- analytics providers;
- email/communications providers;
- professional advisers (legal/accounting);
- payment or booking support providers (if used).
We require third parties to protect your data and process it lawfully.
10. International transfers
Some third-party providers may process data outside the UK.
Where this happens, we use appropriate safeguards required by UK data protection law (such as adequacy regulations or approved contractual clauses).
11. Data retention
We keep personal data only as long as necessary for the purposes described in this policy, including to meet legal, tax, and accounting obligations.
Typical retention periods may include:
- enquiry records: up to 24 months;
- booking/contract and invoicing records: up to 6 years (or longer if legally required);
- technical logs/analytics: as configured by our providers.
12. Your rights
Under UK GDPR, you may have rights to:
- access your personal data;
- request correction of inaccurate data;
- request erasure in certain circumstances;
- object to processing based on legitimate interests;
- request restriction of processing;
- request data portability (where applicable);
- withdraw consent at any time (where processing is based on consent);
- lodge a complaint with the Information Commissioner’s Office (ICO).
ICO website: https://ico.org.uk/
13. Security
We take reasonable technical and organisational measures to protect personal data. However, no online transmission or storage system can be guaranteed 100% secure.
14. Third-party websites
Our website may link to third-party sites (e.g., social platforms).
We are not responsible for their privacy practices. Please review their privacy notices separately.
15. Changes to this policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this website with the updated effective date.